You probably know that referred clients and customers are the best way to generate new sales and revenue.
After all, it is much easier to sell someone that was referred to you than a random stranger.
But what most people don't know is that there's a right way and a wrong way to get referrals.
The Wrong Way:
You probably were told that if you just did a great job for your clients, they would tell others about you, and those people would do business with you.
Or maybe if you develop a reputation for providing outstanding service, word-of-mouth will cause people to introduce their friends and family members to you.
Perhaps you thought that the more you talked with others about what you do, they would refer people to you. (You probably said something like "If you know anyone who can use my product or service, please refer them to me").
Maybe you put a line on your business card that said "The biggest compliment you can give to me is a referral of a friend or loved one."
Maybe you learned that you need to develop a large network of people who could refer business to you.
So, you went out to networking events and met a lot of people. You exchanged business cards and contact information and hoped that one day, the people you met would reach out to tell you that they have someone who needs your products or services.
In the end, yet you are probably still waiting to get those referrals -- or at least the right types of referred clients, customers or patients.
You are not alone.
Many business owners and sales professionals hit the same wall, finding it difficult to crack the code to getting consistent, quality referrals.
The Right Way to Get More Referrals:
Receiving frequent and qualified referrals happens by design, not by accident.
It starts off by having a consistent, streamlined referral system in place. Without one, you risk wasting valuable time and resources chasing after leads that don't convert. This not only stifles growth but also leaves you feeling frustrated and overwhelmed.
The good news is that there's a simple solution that can help you to accelerate receiving reliable referrals and works in almost any* profession or industry.
It works if you are a solo entrepreneur or are leading a company with many employees.
I know because I've been teaching my clients and students how to use this particular solution for nearly 30 years!
(*With some exceptions, this solution it is NOT recommended for professionals like Real Estate Agents, Mortgage Lenders and Attorneys and professionals who are ethically or legally prohibited from soliciting referrals).
The best part is that you can learn how to create and implement this simple solution in just under 1 hour in my Referral Mini Course™.
This is NOT a 12-module course that requires you to watch for hours, over several days.
It's not a 100-page book to read.
It's not a 3-day seminar that requires you to travel away from home and your business.
Think of it as an "express training."
You just watch a concise video course designed to fit into your busy schedule that will deliver maximum impact in minimal time.
Then you immediately implement what you learn.
You don't need to have a huge network of people. In fact, this method works with small networks and communities.
You don't need to spend tons of money on ads.
You don't need to cold call.
You don't need to blog, podcast or spend countless hours each day posting stories, reels or videos on social media and YouTube.
You don't need to search the internet for hours for solutions.
The Referral Mini Course™ is an express, no-nonsense training.
It has EVERYTHING you need to create, implement and execute a simple, repeatable referral generating system.
You just need to follow the instructions in the video.
You can customize it to your industry or profession.
You can be creative in using it. In the course, I share some case studies that demonstrate how some of my clients used this strategy in creative ways to generate amazing results.
Just use the templates and track your results.
My name is Tim Houston. I started my first business when I was 17. Since then, I have started, owned, operated, managed and/or sold four businesses.
For nearly three decades, I have helped businesses owners and professionals in more than 300 industries to be more productive, profitable and prosperous by teaching them how get more qualified referrals, more often.
As a professional speaker and trainer, I have helped thousands of people to become REFERRALPRENEURS™ which means most of their business comes from and is done exclusively by referral, instead of through other forms of advertising and marketing.
I am a bestselling author of four books on referral marketing and networking and I am a contributing author to a New York Times and #1 Wall Street Journal Bestseller called Masters of Sales that was published by Entrepeneur Press in 2007.
As your teacher and guide, my job is to make things understandable and simple, and my goal is to help you to take what you learn and put it into practice to start achieving the results that you want.
©2024 Timothy M. Houston and Houston-CB Group, Inc. All rights reserved.
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